Dye Hard National Tour

Objective
To brand the Dye Hard tour with unique, wearable items that go against the grain

Recommendation
Verge recommended items that crossed age and cultural boundaries in order to compliment the 'punk theme' and achieve relevance with multiple target audiences
  • two tone cap-sleeve shirts
  • black translucent bags
  • metallic aprons for the Manic Panic hair-colorists
  • tie-back bandanas
  • sun catching decals
Results
Awarded Guerilla Marketing Campaign of the Year by Brand Week Magazine. 		 

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