Mobile Marketing Tour

Objective
To develop a premiums campaign that directly tied into the themes of the Mobile Marketing Tour

Recommendation
Verge recommended items that correlated with the themes of the tour :
  • Picture Your Financial Future theme - t-shirts with tagline, calculator with picture frame
  • Watch Your Lunch Money Grow - nylon insulated lunch bags
  • Uniforms - produced golf shirts and matching jackets for on site sales teams
  • All items had consistent logo and url placements and worked with the color scheme of the tour
Results
A cohesive marketing program that generated awareness of GE’s Financial product and drove consumers to the website for more information 		 

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