Custom Premium and Fulfillment

Objective
Mercedes Benz was looking to produce a custom keychain as an incentive to send to their customers whose leases were coming up for renewal.

Recommendation
Verge recommended a mailing that was sophisticated and impossible not to open. Inside a highly-perceived keychain would fit neatly in a die-cut, velour covered foam insert to communicate the message of luxury associated with the brand.

Results
  • Verge used one of its overseas factories to create a beautiful, custom key holder. Overseas production allowed us to fully customize the piece and keep costs well below budget.
  • Through dealer follow-up calls, we learned the items were well received by the customers and have generated sales and renewals at multiple tri-state locations.
  



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