Grammy Musician Pop Cans Mailing

Objective
To create an eye-popping mail piece that would showcase the six cans specially designed to celebrate Grammy Winning Musicians and Grammy Foundation's Signature Schools program that 7 UP sponsors.   

Recommendation
Verge recommended creating a box that looked like an actual keyboard.   Inside the box would be individual die cut sections for each of the 7 UP cans.

Results

• Mailing is currently taking place.